Over two months, the 28th Avenue brand identity was meticulously crafted. The client reached out, requesting a brand identity re-design that invokes a natural and safe-for-use hair product line. The final product embraces natural brown hues complemented by watercolor leaf images to evoke a sense of organic beauty and authenticity. The packaging design harmonizes with these elements, reflecting the brand's commitment to natural, eco-friendly aesthetics. This cohesive visual identity encapsulates the brand's essence, ensuring that every touch point conveys a consistent message. Below is the process of finding the new brand identity for 28th Ave.
Client's Initial logo
Mood Boards & Inspiration
Bottle Audit #1
The amber glass pump bottle preserves natural ingredients and is recyclable, though its plastic pump may need attention for sustainability. Natural fiber composite bottles offer an eco-friendly look and reduced plastic use, but recyclability depends on the binder. The Typology amber bottle features a modern glass design and emphasizes premium quality. Recommendations include choosing consistent materials, considering refillable options, and aligning label design with sustainability and brand aesthetics.
Bottle Audit #2
Mockup #2
BRAND GUIDELInES
Comparison
User Experience Design
