Kickoff
Our team of three launched a cross-platform campaign to support The Suicide Squad release, blending TNets programming, HBO Max integration, and DC fandom. Using John Cena’s crossover appeal and James Gunn’s direction, we created custom content, curated programming, and social activations to connect audiences with the film while driving engagement across TV, digital, and social platforms.
Challenge
We needed to make The Suicide Squad stand out during a crowded summer of content while uniting multiple TNets franchises under one campaign. The challenge was to authentically engage diverse fan bases, secure talent participation, and consistently drive audiences back to HBO Max across all platforms
Solution
We built a layered activation strategy: a Wipeout crossover episode featuring Cena and Gunn, custom “Under the Gunn” creative, curated squad-themed programming stunts, and AEW integrations. Press releases, in-app notifications, newsletters, and social media activations amplified visibility, while talent-driven videos and custom memes deepened fan engagement. This coordinated rollout achieved millions of impressions and reinforced HBO Max as the ultimate destination for DC storytelling.
Social Engagement Designs
Digital and Television Promotionals
Marketing Design Preview
Linked Files