The NFL HBCU Tournament's brand identity is built on a strong, color scheme that reflects a contrast of light and dark. This contrast reflects the dynamic energy of HBCU culture and football. The colors include bold shades of orange, white, and gold, symbolizing passion, excellence, and tradition. The primary logo, featuring a stylized box outline intertwined with HBCU text, serves as the centerpiece for the brand, embodying the tournament's spirit. The brand mark, a simplified emblem, is perfect for smaller formats like social media avatars and website icons. The website designs are modern, user-friendly, and visually aligned with the brand, enhancing the tournament's digital presence and engagement.
Market Research
Target Audience
HBCU students interested or majoring in gaming; software development, graphic design, marketing, production, and business analytics.
Including HBCU students interested in gaming careers.HBCU schools with focused tech and gaming curriculums.HBCU Female students that game
Key Messaging
Communicate to HBCU students the NFL & EASports commitment to the HBCU community and its advancement in gaming careers.
Communicate to HBCU campuses the vast opportunities/careers in the gaming industry for minorities. (tech/design/graphics/marketing)
Event Description
The “Gaming on the Yard” Tournament is designed to connect HBCU communities with gaming opportunities and encourage competition among the most talented EA SPORTS Madden NFL 21 players on campus.
Registered players participate in a single elimination qualifier tournament for their school’s conference with the top four from each conference - 16 players - advancing to the Madden NFL 21 X HBCU Showcase Super Bowl week 2022.
Participating Schools
North Carolina Agriculture & Technology
Southern University
Howard University
Tennessee State University
Clark Atlanta University
Morehouse
Spelman
Albany State University
Florida Agricultural and Mechanical University
Website Curation
SITE MAP
Wire Frame
The wireframe for the Madden NFL 22 HBCU Tournament, sponsored by the NFL, presents a blueprint of user experience designed to immerse participants in the tournament. The homepage effectively highlights essential features such as tournament information, and upcoming events
Prototype
The prototype was the first iteration of the platform. Its user-centric function was repurposed to be a registration guiding point.
The Site itself had some bugs that were later worked out including an alignment issue and restructuring information on the site map to be a one-page scroll user experience.
The Site itself had some bugs that were later worked out including an alignment issue and restructuring information on the site map to be a one-page scroll user experience.
Official Design