The marketing campaign for Love Life on Max (formerly HBO Max) utilized a blend of digital and out-of-home (OOH) strategies. The campaign leveraged the WarnerMedia portfolio with promos, custom content, and stunts targeting viewers of rom-coms and comedy-loving female audiences. The creative designs focused on key art and thematic content that highlighted the awkward and realistic aspects of romance, diverging from traditional rom-com tropes. The campaign included digital ads on TBS's platforms, push notifications, social media engagements with relatable memes, and cross-promotions on YouTube and Facebook to reach a broader audience. OOH tactics included targeted TV spots and curated programming to maintain brand visibility and audience engagement
Marketing Creative Assets Designs
Marketing Official Design
