Kickoff
I joined the Camps U project in the later stages to strengthen the product’s understanding of its target audience. Camps U is a mobile platform designed to help families and athletes discover sports and enrichment camps nationwide. My responsibility was to conduct UX research focused on user needs, behaviors, and motivations.
Challenge
The team needed deeper clarity on who the core users were (parents, students, athletes, and camp directors) and what their pain points were in searching and registering for camps. Early designs lacked data-driven insights into how users compared camps, prioritized features (e.g., cost vs. location), and managed registration.
Solution
I identified recurring themes around convenience, trust, and clarity. I analyzed competitor platforms to understand where industry standards succeeded or failed, then developed personas and journey maps to bring these insights into a tangible framework for the design team. This research provided the clarity needed to align Camps U’s direction with the real behaviors and priorities of its audience, ensuring the product was not just functional but also meaningful to the people it served.
Research
Mockup Design
Official design
Linked Files