Kickoff
Smoove Visuals is a North Carolina–based aerial videography and photography service specializing in real estate and architectural visuals. I was brought on to create a professional brand identity that highlighted the company’s modern, innovative, and tech-savvy approach. The goal was to design a visual system that positioned Smoove Visuals as a trusted creative partner while also giving the brand the flexibility to adapt across print, digital, apparel, and social platforms. This foundation would ensure the company stood out in a competitive visual media market.
Challlenge
Before this project, Smoove Visuals lacked a consistent brand presence. Its communications and visual materials were disjointed, making it harder to build credibility with clients and differentiate from competitors. Without a clear identity system, the company risked being seen as generic rather than as a high-end creative service. The challenge was to establish a brand that could balance sleek modernity with professional trustworthiness.
Solution
I created a comprehensive brand identity system that included primary and secondary logos, brand marks, and clear usage guidelines. A blue and gray palette was selected to represent trust, stability, and professionalism, while bold typography gave the brand a sleek and modern tone. Mockups for social media, apparel, and professional documents ensured that the identity worked across multiple touchpoints.
Mood Board
Social Media
Merchandise Design
Print Design
Linked Files