Kickoff
Smoove Visuals is a North Carolina–based aerial videography and photography service specializing in real estate and architectural visuals. I was brought on to create a professional brand identity that highlighted the company’s modern, innovative, and tech-savvy approach.
Challlenge
Before this project, Smoove Visuals lacked a consistent brand presence. Its communications and visual materials were disjointed, making it harder to build credibility with clients and differentiate from competitors. Without a clear identity system, the company risked being seen as generic rather than as a high-end creative service.
Solution
I created a comprehensive brand identity system that included primary and secondary logos, brand marks, and clear usage guidelines. A blue and gray palette was selected to represent trust, stability, and professionalism, while bold typography gave the brand a sleek and modern tone. Mockups for social media, apparel, and professional documents ensured that the identity worked across multiple touchpoints.
Mood Board
Logo
Social Media
Merchandise Design
Print Design
Linked Files