Kickoff
For the release of Space Jam: A New Legacy, WarnerMedia aimed to create a campaign that extended beyond traditional advertisements. The focus was to build an immersive brand presence across TV, digital, and live experiences, blending sports, culture, and family entertainment to energize both NBA fans and moviegoers
Challenge
The challenge was to launch a nostalgic franchise reboot while appealing to a new generation. The campaign needed to bridge legacy and innovation, balancing Looney Tunes’ playful spirit with LeBron James’ cultural relevance. We had to cut through the crowded Super Bowl–era media cycle and create touchpoints that felt authentic and engaging
Solution
I supported Warner Media’s experiential strategy through creative design for cross-platform activations. This included the Atlanta street mural, Tune Squad Takeover on TBS’s Wipeout, curated sports programming, and digital/social amplification. Out-of-home installations in New York and Dallas extended visibility, while integrated content across TNT, TBS, truTV, and Bleacher Report amplified the campaign. The result was a 360° brand presence that delivered cultural impact and drove theatrical engagement
Custom Graphics
Experiential Designs
Social Engagement Designs
Television Promotion
Linked Files