The marketing strategy for Space Jam: A New Legacy in 2021 heavily supports both TV and Max streaming services. Key creatives incorporate eye-catching gradients, enhancing visual appeal across various platforms. The campaign is global, with marketing assets distributed worldwide, including a high-impact mural in Los Angeles and numerous digital assets. The LA mural, created by a street artist, was filmed and turned into a 30-second spot, integrating movie clips to boost engagement. Additionally, custom content was sent across TNT, TBS, and truTV networks, supplemented by social media promotions, ensuring widespread reach. The strategic use of diverse media and targeted programming
Experiential Designs
Official Marketing Design
