The concept for the color palette emphasizes vibrant and bold colors to evoke energy, excitement, and the celebratory nature of the event, aiming to resonate with both gospel traditions and the grandeur of the Super Bowl. Brand recognition plays a crucial role, with sponsorships needing to align with the event's core values of faith, and community. The design process focused on creating visually striking materials that seamlessly blend gospel elements with contemporary design, ensuring that sponsors and the audience can easily connect with the brand. The document also highlights the importance of maintaining a cohesive and recognizable brand identity throughout all promotional materials.
Sponsors
Creative Assets and Patterns
Official Design
